Audi will turn the inside of the car into an amusement park at the Consumer Electronics Show (CES) in Las Vegas. The brand will present a new on-the-road entertainment format and a special movie theatre experience inside a luxury saloon on its show stand.
Both technologies represent the in-car entertainment of the future and can be experienced at the leading trade fair for entertainment electronics, CES, between January 8 and 11, 2019.
The brand will show how a car ride can turn into a digital entertainment experience. The Audi models of the future will be even more connected and therefore provide the prerequisites for an entertainment space. Thanks to automated driving, occupants will have “free” time in the car in the future, in which they can use the next generation of in-car entertainment, for example.
Audi will showcase new concepts at the CES to demonstrate how the driving experience can turn into an experience drive. In Las Vegas, the brand will present a completely new entertainment format where the journey is the destination.