Toyota believes the price of fuel cell cars will match those of hybrids “within 10 years,” the automaker’s European head of sales and marketing, Matt Harrison, said.
“By the third generation we fully expect fuel cell costs to be comparable with hybrids,” Harrison said. “We believe fuel cell vehicles have a huge potential,” he said, Automotive News reads.
Toyota currently sells its first-generation fuel cell car, the Mirai sedan, which costs starts at around 7.2 million yen ($65,800) in Japan. He said Toyota was “not so far” from selling the second-generation model, with the third-generation arriving within a decade.
As with all automakers selling in Europe, Toyota needs to bring CO2 levels down progressively to meet tough new targets set to be mandated by the European Union by 2025 and 2030.
“There’s no perfect technology to meet this task to succeed,” Harrison said. “We’re preparing various alternatives and let our customers decide which form of electrification suits them.”