With the integration of Vitesco Technologies, Schaeffler has taken a step in strengthening its position as a leader in motion technology. In Romania, Schaeffler has expanded its portfolio with three additional locations in Timi\u0219oara, Ia\u0219i, and Sibiu, while its Bra\u0219ov site – the company\u2019s first and only location in the country prior to the merger – has gained a new production unit through the assimilation of the E-Mobility factory in Ghimbav Industrial Park. As a result, Schaeffler Bra\u0219ov has become one of the Group\u2019s most important locations globally, serving as the company\u2019s headquarters for Romania and Southeast Europe.<\/p>\n\n\n\n
A key step in the integration process has been the visual transformation of the new locations under the Schaeffler brand. The E-Mobility factory in Ghimbav, Bra\u0219ov, is the first site in Romania to complete the rebranding project.<\/p>\n\n\n\n
\u201cStrong companies need a strong brand. The merger provided us with a unique opportunity to unlock the full potential of our entire product portfolio, and a unified brand is essential to support this goal. We are proud to be among the first within the Schaeffler Group to implement this transformation at our production facility in Ghimbav. From now on, in Bra\u0219ov, we will represent the Schaeffler brand not only through our activities but also through our visual identity\u201d, said Marius Pricop, General Manager of Schaeffler Romania Bra\u0219ov.<\/p>\n\n\n\n
\u201cThe rebranding of Vitesco into Schaeffler showcases the dedication and collaboration of our team. By bringing together cross-functional expertise and maintaining clear, open communication, the team ensured a smooth transition. With one goal and focused approach, we aligned every stakeholder to reflect Schaeffler\u2019s values and innovation, setting the stage for a strong and successful future,\u201d emphasized Sunil Moudgalya-Mahesh, Plant Manager, Schaeffler E-Mobility Bra\u0219ov.<\/p>\n\n\n\n
Schaeffler Bra\u0219ov is one of the Group\u2019s most important global sites, serving as the headquarters for Romania and Southeast Europe. Since its founding in 2002, Schaeffler Bra\u0219ov has experienced rapid growth, expanding to over 6,000 employees across four factories, a research and development campus, a training center, and central support functions located in Cristian and Ghimbav (the former Vitesco Technologies site).<\/p>\n\n\n\n
Three of Schaeffler Group\u2019s four divisions operate out of Bra\u0219ov, covering both research and development and production activities: E-Mobility, Powertrain & Chassis, and Bearings & Industrial Solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"
With the integration of Vitesco Technologies, Schaeffler has taken a step in strengthening its position as a leader in motion technology. In Romania, Schaeffler has expanded its portfolio with three additional locations in Timi\u0219oara, Ia\u0219i, and Sibiu, while its Bra\u0219ov […]<\/p>\n","protected":false},"author":2,"featured_media":17076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54,1133,21,56],"tags":[],"_links":{"self":[{"href":"https:\/\/www.automotive-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/17074"}],"collection":[{"href":"https:\/\/www.automotive-today.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automotive-today.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automotive-today.ro\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automotive-today.ro\/index.php\/wp-json\/wp\/v2\/comments?post=17074"}],"version-history":[{"count":1,"href":"https:\/\/www.automotive-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/17074\/revisions"}],"predecessor-version":[{"id":17077,"href":"https:\/\/www.automotive-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/17074\/revisions\/17077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automotive-today.ro\/index.php\/wp-json\/wp\/v2\/media\/17076"}],"wp:attachment":[{"href":"https:\/\/www.automotive-today.ro\/index.php\/wp-json\/wp\/v2\/media?parent=17074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automotive-today.ro\/index.php\/wp-json\/wp\/v2\/categories?post=17074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automotive-today.ro\/index.php\/wp-json\/wp\/v2\/tags?post=17074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}