Ford unveils new European vision and five upcoming models through 2029

Ford has presented a new vision for its future in Europe during a meeting with its European dealers and partners. Through a broad rollout of new products and technologies aimed at both commercial and retail customers, planned over the next three years, Ford reaffirms its commitment to drivers and businesses across Europe.

By the end of 2029, Ford will launch five all-new passenger vehicles manufactured in Europe, for the European market:

• A new member of the global Bronco family is coming to Europe: this compact SUV will enter production at Ford’s plant in Valencia, Spain, starting in 2028.
• Electric hatchback: a fully electric model that expands Ford’s growing EV lineup in Europe.
• Small electric SUV: a dynamic urban SUV, fully electric, featuring rally-inspired design language and driving dynamics, adapted for city use.
• Two multi-energy crossovers: two additional models inspired by motorsport, which will complete the new lineup by the end of 2029.

“Ford fully supports its strategy to go on the offensive in Europe,” said Nicola Gilda, General Director of Peoples Automotive Group and Chairman of the Ford European Dealer Council. “Building on the success of the Ford Pro division, as well as Ford’s motorsport heritage influencing the design of new passenger cars, it is clear that Ford is back to win.”