BMW introduces Intelligent Personal Assistant communications system
As vehicles turn into computers on wheels, the way people interact with them is changing. Dashboard buttons and knobs are being replaced by high-definition, artificial intelligence-powered supercomputers.
On Thursday, BMW introduced Intelligent Personal Assistant, an AI-powered system to help drivers communicate with their cars as they do with their smartphones.
The always-on-call technology platform, expected to roll out next year, is an intelligent, digital character that can control vehicle settings, navigation and entertainment systems.
Rival Mercedes-Benz is debuting a similar AI-based assistant technology in its next-generation multimedia system. Mercedes-Benz User Experience, or MBUX will appear in the new A-class sedan this year.
Value creation in the auto industry is shifting from the powertrain to digital experiences in the car, Dieter May, BMW Group’s senior vice president of digital products, told Automotive News.
“With automated driving, this will accelerate because you have a lot of captive time in the car,” May said. “The interior of a car will totally change, and digital can provide great experiences there to differentiate the car versus competitors.”
In-vehicle concierge services save time and make the driving experience more convenient, said Brian Moody, analyst at Autotrader.
“Today, the real luxury in life is time and convenience,” Moody said.
Source: Automotive News