Cefin Trucks reports turnover of 96 million Euro, growth for all business segments in 2022
Cefin Trucks, sole importer, and distributor of the Ford Trucks brand in Romania, reported a turnover of 96 million euros in 2022, up from the previous year. Cefin Trucks reached its objectives set last year, according to company representatives, achieving growth in all business segments.
Ford Trucks is the leader in the Construction Vehicles segment, with a 28% market share and in the Specialized Vehicles segment with 31%. The brand’s total market share in 2022 is 9.3%, in an unfavourable market mix. Starting from 2023, Cefin Trucks added the Otokar brand to its portfolio, to complete the product range with buses and light commercial vehicles.
“Our goal is to keep Ford Trucks at the top of customers’ preferences, where we have already proven that we deserve the leadership position in segments such as construction vehicles and specialized vehicles, and to double the market share in the tractor segment, aiming at a total share of 13% this year. We strongly believe in the power of integrated sales process services that add value to our clients’ businesses. The digitization of all systems for more transparency towards customers and partners, the integration of complete financial services as well as an extensive and professional service network, are the key to our bold goals.” said Stefano Albarosa, CEO of Cefin Trucks.
“Ford Trucks has been present in Romania since 2017 together with our partner Cefin Trucks. This partnership has proven to be a real success over the past five and a half years, during which the brand has strengthened its position in the heavy commercial vehicle market, in route to becoming the top brand in the industry. We focus on strengthening the leading position in the construction and specialized vehicle segment, while adapting to new technologies and the needs of the constantly evolving market. We also aim to maintain the upward trend in the international transport segment with the Ford Trucks F-MAX product, while adapting to new technologies and market demand.
Building on the success in the current markets, our priority is to establish a strong Ford Trucks footprint in Europe with its solid product portfolio, strong dealer network and wide service coverage with high competence. We aim to create value with the most efficient transportation solutions and our competitive positioning in terms of “total cost of ownership”. After completing the expansion of Southern and Western Europe, we are entering Northern European countries by 2024 and our growth will continue at the same pace. We aim to be in 55 markets by 2025. We believe that this strategy will contribute to our continued success on the Romanian market.
While the expansion of the service network both nationally and internationally contributes a lot to the trust we build with our customers, accelerating the sales volume in Romania is also very important in 2023.” said Koray Kuvvet, Managing Director Eastern Europe & Balkans for Ford Trucks.
Cefin Trucks has been active for 25 years in the automotive sector, as a supplier of integrated products and services for the world of professional transporters, being known as one of the largest distributors of commercial vehicles in Romania. In December 2016, Cefin Trucks was appointed the sole importer and distributor in Romania of Ford Trucks and from May 2017 it started the activity in this new role.