ALD Automotive and LeasePlan unveil new global mobility brand

ALD Automotive and LeasePlan today unveil Ayvens, the new global mobility brand which unites the two companies together under a single common identity. This new brand represents another strategic milestone in the company’s development following the launch of its 3-year strategic development plan in September 2023.

The combined group Ayvens is positioned to become the leading global sustainable mobility player. With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.

The new brand will be rolled out in 2024 across the 44 countries where ALD Automotive | LeasePlan is present, representing the largest direct geographic coverage in the industry. It will be used for all client segments (Corporates, SMEs, professionals and private individuals) and across all channels and touch points, in particular throughout the company’s growing digital ecosystem.  

In Romania, this new brand will be launched operationally in Q3 2024.

“Each day is an opportunity to move better, and we all have a role to play. By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise and commitment to innovation,” confirms Tim Albertsen, Chief Executive Officer of Ayvens, formerly ALD Automotive | LeasePlan. “As a major player in the mobility sector, we will leverage our power of leadership to shape the future of mobility and achieve excellence. This new brand identity will not only allow our 15,700 employees to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world.”