Bosch teams up with Microsoft to improve automated driving functions with generative AI
Bosch is pursuing the use of generative AI in terms to further improve automated driving functions. As part of this, Bosch and Microsoft are exploring opportunities to collaborate and leverage the power of generative AI.
“Bosch is working on bringing a new dimension of AI applications into the vehicle,” said Dr. Stefan Hartung, chairman of the Bosch board of management, at this year’s Bosch Connected World (BCW) AIoT industry conference in Berlin.
The expectation is that generative AI will enable vehicles to assess situations and react accordingly, and in this way keep road users even safer. Greater safety on the roads is also the wish of 60 percent of respondents to this year’s Bosch Tech Compass, a worldwide representative Bosch survey on the subjects of technology and AI.
The two companies anticipate that a collaboration would take the performance of automated driving functions to the next level. They would like to see generative AI help enhance convenience in the vehicle and to provide greater safety for all road users.
“In our unwavering commitment to safer roads, Microsoft is eager to explore collaboration opportunities with Bosch to pioneer the realm of generative AI,” said Uli Homann, Microsoft CVP and Distinguished Architect.
Today’s driver assistance systems can detect people, animals, objects, and vehicles, but in the near future generative AI could help determine whether a situation could potentially lead to an accident. Generative AI utilizes vast amounts of data to train systems for automated driving, enabling them to draw improved conclusions from this data. For example, it could deduce whether an object on the road ahead is a plastic bag or a damaged vehicle part. This information can be used either to communicate directly with the driver – such as by displaying a warning – or to initiate appropriate driving maneuvers, such as braking while switching on the hazard warning lights.
Bosch and Microsoft have already partnered to develop a universal software platform for seamlessly connecting cars and the cloud and are looking forward to work together to identify new opportunities to bring cutting-edge AI technology to their customers and the autonomous vehicle industry.