Romanian car rental company Klass Wagen launches new brand to sell used cars in Germany

The Klass Wagen Group, a Romanian car rental company currently operating in Romania, Hungary, and Portugal, is launching the Autozentrum brand and opening its first subsidiary in Germany, becoming the first Romanian company to sell used cars on the German market.

The initiative is a strategic move that reverses the historical trend of car imports and marks the beginning of the Klass Wagen Autozentrum European network, through which the group intends to sell used cars directly to B2B and B2C customers in Western Europe.

“If we started in 2009 by buying cars from Germany, we are returning there after 16 years, this time not to buy, but to sell. It’s an achievement with a strong emotional charge, but above all proof of our maturity as a business. We have grown based on the values of transparency, seriousness, and adaptability. And now, with the Autozentrum brand, we want to bring these values to the heart of Europe,” says Norbert Sabou, CEO of Klass Wagen.

The new location in Spaichingen, Baden-Württemberg, is the result of an initial investment of over €1 million and is part of a broader strategy to launch a European network for the sale of used cars under the Klass Wagen Autozentrum umbrella. The group plans to open one or two more locations in Germany by 2026.

“Our experience in building trusting relationships, regardless of cultural barriers, together with our know-how in the European automotive market, gives us the ability to adapt to the specifics of each market and the needs of the customers we serve,” says Ferencz Moricz, Chief Commercial Officer of Klass Wagen.

The new subsidiary in Germany aims to sell at least 500 units by 2026 and achieve an estimated turnover of €8–9 million.

The Klass Wagen Group currently sells approximately 2,000 used cars annually in the wholesale segment across Europe, generating sales of over €35 million per year. Starting this year, Klass Wagen has also begun selling to end customers.