Markus Haupt confirmed as Chief Executive Officer of SEAT and CUPRA

The Supervisory Board of SEAT and CUPRA, chaired by Thomas Schäfer – Member of the Board of Management of Volkswagen AG, and CEO of the Volkswagen brand – has appointed Markus Haupt as the new Chief Executive Officer of SEAT and CUPRA, effective immediately.

Haupt has been serving as interim CEO since April 1, and now, with the full support of the company’s Executive Committee, formally assumes the position on a permanent basis.

“Markus brings over two decades of experience across multiple brands and countries within the Group,” said Thomas Schäfer, Chair of the SEAT and CUPRA Supervisory Board. “His deep expertise in production, logistics, and strategic planning makes him the ideal leader to drive the company’s electrification strategy and CUPRA’s continued growth. Having successfully led the transformation of SEAT and CUPRA’s facilities in preparation for the Electric Urban Car family, he is perfectly positioned to shape the brands’ future,” he added.

Markus Haupt takes the helm at a crucial juncture as the company accelerates its electrification. Since joining as Executive Vice-President for Production and Logistics in 2022, Haupt has driven a transformative shift, including a €3 billion investment to electrify the Martorell plant.

Guided by his vision and expertise, the company has led the groundbreaking Electric Urban Car family project with four models from three brands in two plants on behalf of the Brand Group Core. This initiative is set to make electromobility more accessible, with the highly anticipated CUPRA Raval -the first model to roll off the production line- launching in March 2026.

“My passion for cars began early and has guided my career, from working on prototypes at the Volkswagen Group to now leading SEAT and CUPRA as CEO. I am honoured to steer the company through its most significant transformation, including the launch of groundbreaking models like the CUPRA Raval and our shift toward electrification. Together with the Executive Committee and our teams, I am confident we will write a new chapter of growth in the company’s history,” said Markus Haupt upon his new appointment.  “I would like to extend my sincere thanks to Oliver Blume, Thomas Schäfer, and the Board of the Volkswagen Group for placing their trust in me with this exciting challenge. I’m equally grateful to SEAT and CUPRA’s Executive Committee for being exceptional teammates and constant sources of inspiration. Together, I’m confident we will achieve remarkable things,” he added.