Hyundai Motor Group opens new European test facility to develop next-generation technology

Hyundai Motor Group has today announced the opening of a new 150 million euros facility at the Hyundai Motor Europe Technical Center (HMETC) in Rüsselsheim am Main, Germany, marking a major milestone in its commitment to European innovation and engineering excellence.

Square Campus is the most significant investment in R&D facilities at HMETC since the opening of the Round Campus in 2003 and will play a vital role in the development of future Hyundai, Kia and Genesis models in Europe.

Tyrone Johnson, Managing Director at Hyundai Motor Europe Technical Center, said: “The investment at Square Campus is a clear sign of our commitment to the region and reflects the importance of Europe in our long-term growth strategy. The extensive new capabilities at HMETC give us more independence and flexibility, while creating exciting new opportunities for collaboration between our brands. Fundamentally, Square Campus will also support us as we continue to grow our market share in Europe, developing new vehicles and technologies designed around the needs of our customers.”

Highly advanced dyno facilities at Square Campus play a key role in development, allowing for the comprehensive testing of vehicles and individual components, compatible with all-electric, hybrid and ICE powertrain applications. The facility is also equipped with a new EV charging laboratory, a state-of-the-art driving simulator, and new facilities for extended Electronics System Development – including Over-the-Air-Updates (OTA), Cybersecurity, and Advanced Driver Assistant Systems (ADAS).

These leading industry capabilities allow HMETC to test and validate every type of vehicle under real world conditions, while developing future products tailored to the unique expectations of European customers.

European development will continue at HMETC’s facilities at the Nürburgring, opened in 2013. This facility was also expanded thanks to a 13 million euros investment in January 2025, with an additional 834 sqm of cutting-edge testing facilities, dedicated workshop areas and specialised laboratories.