Polestar 1 hybrid to go on “brand-building” world tour before 2019 launch
Polestar is sending its 1 hybrid coupé on a brand-building world tour that will begin at next month’s Geneva motor show and reach a climax at its public launch in the middle of next year.
Worldwide sale of the model, which is the first production car from Volvo’s new electric performance brand, will begin soon afterwards. It will be priced from £120,000 and is available only in left-hand drive.
According to newly appointed Polestar CEO Thomas Ingenlath, who also continues as Volvo’s design director, Polestar will become Volvo’s “technological spearhead” that, after the 1 hits the market, will make only all-electric performance cars. The company is preparing for a 2020 launch of the all-electric Polestar 2 crossover saloon that bears a very close relationship to Ingenlath’s Concept 40.2 already seen at motor shows. A full-sized Polestar 3 SUV will arrive after that.