Dacia reveals first showroom with its new visual identity

Unveiled in 2021, Dacia’s new visual identity marks a new chapter in the brand’s story. The first European dealership to unveil the new Dacia façade is located in the Paris region, in Melun (LS Group).

The roll-out of the new exterior signage across the network will start in the spring with the help of European suppliers. The project will continue with the introduction of interior showroom standards, which are currently being defined.

The new visual identity was first deployed on Dacia’s communication media, advertisements, and websites in mid-2021. It will be gradually rolled out across the Dacia network from the first half of 2022 before appearing on the brand’s cars at the end of 2022.