Mercedes-Benz Mobility changes its organisational structure and realigns its Board of Management
After the spin-off of the financial services business to Daimler trucks and buses and the focusing on financial and mobility services for Mercedes-Benz cars and vans, Mercedes-Benz Mobility AG is also adapting its global organisational structure, with effect from 1 April 2022.
In the future, the 36 national subsidiaries that manage the leasing, financing and insurance business for Mercedes-Benz customers in these markets will be steered directly. To date, the national subsidiaries have been managed via three regional centres for Europe, Asia-Pacific, Africa and China (APAC) and the Americas.
In parallel, the Board of Management function “Chief Customer Officer (CCO)” is being created within the Board of Management of Mercedes-Benz Mobility AG. The new organisational structure reduces the controlling levels, decreases complexity, and thus will also help to implement strategic initiatives that are part of the transformation, faster and more efficiently. That applies especially to the expansion of digital services for customers, flexible financial products and the transition to more online-based contracting.
“The regional structure of Mercedes-Benz Mobility was a very good foundation for our corporate success in the previous years. However, the framework conditions for the business are in transition: customer behaviour is changing, and at the same time the use of technology is making more integrated and scalable processes possible. The new functional alignment also supports this transformation process structurally and makes us faster and more efficient overall,” says Franz Reiner, the CEO of Mercedes-Benz Mobility AG.
As part of the reorganisation, the Supervisory Board of Mercedes-Benz Mobility AG has appointed Peter Zieringer as Chief Customer Officer, with effect from 1 April 2022. “Peter Zieringer knows today’s Mercedes-Benz Mobility organisation and has influenced it for more than two decades. Thanks to his many years of management experience in important markets and cultures, as well as his strong focus on the changing needs of our customers, Peter Zieringer will direct the seamless integration of Mercedes-Benz Mobility services into the customer experience and, together with his team, open up additional revenue streams through new customer-oriented services,” said Harald Wilhelm, Chairman of the Supervisory Board of Mercedes-Benz Mobility AG and member of the Board of Management of Mercedes-Benz Group AG for Finance & Controlling.
Peter Zieringer joined the company in 1993. After holding various international management positions, he was appointed CEO of Mercedes-Benz Bank in Germany in 2005. In 2011 Peter Zieringer became a member of the Board of Management of Mercedes-Benz Mobility (then Daimler Financial Services) for the Americas region and the CEO of Mercedes-Benz Financial Services USA. Since 2019, he has been the Board of Management member responsible for the Europe region. In his new Board of Management function, Peter Zieringer will report to Franz Reiner, the CEO of Mercedes-Benz Mobility AG, and serve as the central interface to the car and van sales organisation of Mercedes-Benz.
As of 1 April 2022, the Board of Management of Mercedes-Benz Mobility will consist of Franz Reiner (CEO), Eefje Dikker (CHRO), Gerrit-Michael Duelks (CFO), Jörg Lamparter (COO) and Peter Zieringer (CCO).