Katrin Adt joins Renault Group today, to take over as CEO of Dacia brand, in succession of Denis Le Vot, who is leaving the company. Previously VP at Mercedes, Katrin Adt will also be a member of the Group’s Leadership Team. As part of the new organizational set-up, she reports to Renault Group’s Chief Growth Officer, Fabrice Cambolive.
Katrin Adt has nearly 26 years of experience in the automotive industry, working for Daimler, respectively Mercedes-Benz. With a background in law, she has held various senior positions: CEO of Mercedes-Benz in Luxembourg, VP Human Resources Development at Daimler, CEO of the Smart brand, and then CEO of Mercedes-Benz Own Retail Europe.
“I am excited to be joining the Renault Group and to take the helm of the Dacia brand. It is a privilege to contribute to writing the next chapter of its remarkable success story, together with an exceptional team.
Shaping businesses for the future has always been my driving force. Today, we stand at a pivotal moment—both technologically and socially—in our relationship with the automobile. Dacia has consistently demonstrated the relevance of its approach through products that resonate deeply with customer expectations. More than just a brand, Dacia stands for a bold, intelligent, and accessible vision of mobility.
We are now fully mobilized, alongside all Dacia and Group teams, as well as our suppliers, partners, and distributors, to carry this extraordinary journey forward. With energy, ambition, and a shared sense of purpose, we will continue to challenge conventions and deliver meaningful value to our customers” highlighted Katrin Adt, CEO of Dacia.
