Hyundai and NVIDIA join forces to develop new AI factory

Hyundai Motor Group and NVIDIA  announced they are deepening their collaboration to accelerate innovation in autonomous vehicles (AVs), smart factories and robotics with a new AI factory, powered by NVIDIA Blackwell AI infrastructure.

Building on their previous work together, Hyundai Motor Group and NVIDIA are now entering a new phase of collaboration, shifting from strategic adoption of advanced software platforms and infrastructure to joint innovation of core physical AI technologies. Together, they will co-develop AI capabilities for mobility solutions, next-generation smart factories, and on-device semiconductor advancements to strengthen Hyundai Motor Group’s future capabilities.

As part of this endeavor, Hyundai Motor Group and NVIDIA aim to enable integrated AI model training, validation and deployment using 50,000 NVIDIA Blackwell GPUs.

In addition, in support of the Korean government’s initiative to build a national physical AI cluster, Hyundai Motor Group and NVIDIA will work closely with government stakeholders to accelerate ecosystem development. This will result in an approximately $3 billion investment to advance the physical AI landscape in Korea.

Key efforts include the establishment of Hyundai Motor Group’s Physical AI Application Center, NVIDIA AI Technology Center, and physical AI data centers in the region. To formalize this collaboration, the Ministry of Science and ICT of the Republic of Korea, Hyundai Motor Group, and NVIDIA signed a Memorandum of Understanding on October 31. This collaboration will also foster dynamic exchanges with NVIDIA’s world-class engineers and technicians, helping to cultivate Korea’s next generation of physical AI talent.