Dacia Q1 sales impacted by “exceptional logistical disruptions”

With 145,335 sales in Q1 2026, Dacia recorded lower commercial results compared to the same period in 2025 (-16.3%), in a context marked by one-off factors. However, the brand is maintaining its position in the Top 10 European automotive brands across all channels for passenger cars, and on the European podium for sales to retail customers, its core customer base.

January and February were significantly altered by exceptional logistical disruptions, due to severe weather conditions that impacted maritime traffic in the Strait of Gibraltar. This situation led to supply and delivery delays as well as production losses, that should be caught up progressively in the course of 2026 H1. At the same time, the brand was amid a transition phase for its product offering, with the launch of new engine options.

The brand has started its recovery in March, with a +1.9% sales increase in Europe compared to March 2025. This performance was especially strong in the retail channel, which remains at the heart of the brand’s strategy, reaching a high level of 77% of the PC sales in 2026 Q1.

With a double-digit growth in orders during 2026 Q1, the orderbook is also growing, supported by an increasingly attractive product line-up, notably thanks to the success of LPG and hybrid engines. The launch of the Duster and Bigster hybrid-G 150 4×4, as well as the Sandero LPG automatic transmission, also strongly contributed to this momentum. The very positive reception of these new engine options suggests a rise in registrations in 2026 Q2.